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Lead Arbitrage Scam or Entanglements of a Small Industry

by Bill Rice on May 6, 2009

Image via Wikipedia

Truth be told, the Internet lead generation pond is pretty small. The Lead Critic spotlights a recent suit brought by LG Technologies against several former employees and then, as lawsuits tend to do, digs into the deeper pockets of Marc Diana, LeadPoint, and Breakwater Ventures.
I won’t go into all the details here–no one [...]

Continue Reading 0 comments Buying Leads, Lead Company, Lead Market News

Internet Lead Generation 101-Figuring It Out

by Bill Rice on June 16, 2008

Consumers are spending less and less time watching TV and more time surfing the Web. Meanwhile, it occurs to me that people come to the Internet for 5 things: To Learn, To Buy, Find People, Find Opportunity, and Find Hope. Why wouldn’t I market here? The natural follow on question is how do I market [...]

Continue Reading 1 comment Affiliate News, Lead Generation, Selling Leads

Reply.com Launches Blog and Lead Exchange

by Bill Rice on April 3, 2008

Reply.com just launched a new blog and revealed their new lead exchange. It appears the lead marketplace concept is about to get a bit more competitive, with Reply.com being one of two new entrants that I have heard whispers of emerging.
The concept of a lead exchange seems simple, but I think the challenge is in [...]

Continue Reading 2 comments Lead Company, Lead Generation, Lead Market News

Morning Market Reads

by Bill Rice on March 21, 2008

Friday around the Web in lead generation:

FTC swinging big fines (settlements) and changing online lead generation
UK mortgage lead marketplace kicks off series on sales best practices
Is your online marketing and advertising asking customers to buy?
Ever want to ask a top affiliate marketer anything?
Learn to write a better blog for your company

What else should we be [...]

Continue Reading 0 comments Affiliate News, Lead Generation, Lead Market News

What if I Bought Mortgage Leads in the UK?

by Bill Rice on March 18, 2008

Recently, I have been following the LeadPointUK blog with great interest. Not all lead markets are built or evolve in the same manner. Here are a few notable differences:

The UK lead market did not grow up on the “When Banks Compete, You Win” LendingTree consumer mantra
The resulting expectation of exclusive leads is subject to debate [...]

Continue Reading 4 comments Buying Leads, Lead Company, Lead Market News, Selling Leads

AOL/Advertising.com Looks to Europe for Affiliate Network Platform

by Bill Rice on February 6, 2008

Affiliates in the US continue to look for lucrative platforms in an increasingly fiercely competitive landscape. Could the relatively under-developed Internet advertising markets in European be the next fertile entry point?
Jay Weintraub’s analysis of the AOL/Advertising acquisition of buy.at comes to this conclusion. The broader question may be is this a fertile ground for affiliates [...]

Continue Reading 0 comments Affiliate News, Buying Leads, Lead Company, Lead Generation, Lead Market News, Selling Leads