LendingTree Understands Their Brand and Strategy

Mike Simonsen has a post over at Altos Research about potentially tough times at LendingTree. His article stresses the concern in their being an incumbent, slow moving old style lead machine that needs volume of traffic to survive. Mike's point was … [Read more...]

LeadMarketwatch and MortgageOnlineBlog Team Up to Go Behind the Scenes of Lead Generation

Join me as I team up with Owen Raun, of the OnlineMortgageBlog, to go behind the scenes of Internet Lead Generation and interview the top leaders in this exciting and ever changing market space. Our first in the series is an interview with Marc … [Read more...]

Solving the InfoTube Dilemma for Realtors and Brokers

The InfoTube has practically become a front yard requirement for selling a home. The tube containing a sell sheet detailing the amenities of the home, along with the data on the house is designed to drive more interest, thereby increasing inquiries … [Read more...]

Nextag Surges the Charts as the Top Comparison Shopping Engine

NexTag

Channel Dollar's report of Nextag's recent surge in traffic caught my eye. I think this surge is just another indication of NexTag's aggressive style in a timid market. I reported back in February my opinion that NexTag was feeding on the … [Read more...]

Where Did All the Lead Generators Go?

Google Refinance Mortgage

You may be wondering if I got the question wrong. It seems that over the last year the prevailing question has been about mortgage lenders, not lead providers. However, a recent search for refinance mortgage brought up some interesting … [Read more...]

LendingTree Uncovers Breach of Lead Data

LendingTree

As reported on Twitter by an early tipster to the Lead Critic, and quickly confirmed by LendingTree in letters to customers and a website FAQ, LendingTree uncovered a breach of internal security that allowed some mortgage lenders unauthorized access … [Read more...]

Stop Using Cost Per Closing to Evaluate Lead Sources

Monkey on the Phone

Lead quality is increasingly front and center for new and existing online lead buyers, but that quickly begs a debate on how to measure quality. One of the metrics that is often quoted by buyers and sellers is cost-per-closing, essentially ROI. Now, … [Read more...]

LeadsCon: Internet Lead Market Up-close

LeadsCon Up Close

I remember the first time I went to my Dad's laboratory at the University of Kentucky and he showed me the magic of looking very closely at common everyday objects. You see, he had a scanning electron microscope and things you would think as simple … [Read more...]

Morning Market Reads

Here are some quick reads to get you oriented in a crazy week of market change: Mahalo: Subprime News BlownMortgage.com: Fed Cuts Rates .75%-Running out of Ammo? MediaPost: FTC Sending Million Dollar Messages Against Deceptive … [Read more...]

Get the Pulse of the Lead Market at LeadsCon

LeadsCon is the first of its kind show for those interested in lead generation and customer acquisition. Come to The Palms, Last Vegas April 2 - 4, 2008 to meet some of the smartest, most innovative, and successful companies in all of online … [Read more...]