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How to Perform Due Diligence on a Lead Provider

by nickmartini on June 11, 2009

These important keys will prevent you from wasting money on bad leads and get you to boost your sales by picking the right leads for your company.

Continue Reading 0 comments Buying Leads, Lead Company, Lead Management

The Basics of Email Marketing

by nickmartini on June 9, 2009

Start getting the most out of your marketing campaign with these 3 email marketing steps.

Continue Reading 0 comments Lead Market News

LendingTree Understands Their Brand and Strategy

by keithburwell on August 29, 2008

Mike Simonsen has a post over at Altos Research about potentially tough times at LendingTree. His article stresses the concern in their being an incumbent, slow moving old style lead machine that needs volume of traffic to survive. Mike’s point was that while Tree (as it is now known) has several decent web properties [...]

Continue Reading 0 comments Buying Leads, Lead Company, Lead Generation, Lead Market News, Selling Leads

Join me as I team up with Owen Raun, of the OnlineMortgageBlog, to go behind the scenes of Internet Lead Generation and interview the top leaders in this exciting and ever changing market space.
Our first in the series is an interview with Marc Diana, the CEO and Founder of LeadPoint.
Listen to the Podcast
Subscribe in iTunes
If [...]

Continue Reading 0 comments Buying Leads, Lead Generation, Lead Market News

Solving the InfoTube Dilemma for Realtors and Brokers

by keithburwell on August 20, 2008

The InfoTube has practically become a front yard requirement for selling a home. The tube containing a sell sheet detailing the amenities of the home, along with the data on the house is designed to drive more interest, thereby increasing inquiries and ultimately finding a buyer.
However, the inherent problem with these sheets is that information [...]

Continue Reading 3 comments Lead Generation

Channel Dollar’s report of Nextag’s recent surge in traffic caught my eye. I think this surge is just another indication of NexTag’s aggressive style in a timid market. I reported back in February my opinion that NexTag was feeding on the opportunities forfeited by weakening competitors. I am still in that camp.
They continue to be [...]

Continue Reading 1 comment Buying Leads, Lead Company, Lead Generation

Where Did All the Lead Generators Go?

by Bill Rice on June 3, 2008

You may be wondering if I got the question wrong. It seems that over the last year the prevailing question has been about mortgage lenders, not lead providers. However, a recent search for refinance mortgage brought up some interesting results:

100% mortgage lenders and 0% mortgage lead providers. This might tend to indicate that the price [...]

Continue Reading 5 comments Lead Generation

LendingTree Uncovers Breach of Lead Data

by Bill Rice on April 22, 2008

As reported on Twitter by an early tipster to the Lead Critic, and quickly confirmed by LendingTree in letters to customers and a website FAQ, LendingTree uncovered a breach of internal security that allowed some mortgage lenders unauthorized access to customer qualification forms. This is LendingTree’s description of the incident:
Recently, LendingTree learned that several former [...]

Continue Reading 2 comments Lead Company, Lead Generation, Lead Market News

Lead quality is increasingly front and center for new and existing online lead buyers, but that quickly begs a debate on how to measure quality.
One of the metrics that is often quoted by buyers and sellers is cost-per-closing, essentially ROI. Now, although I do not debate this metric in running your overall business, it is [...]

Continue Reading 2 comments Buying Leads, Lead Generation

LeadsCon: Internet Lead Market Up-close

by Bill Rice on April 8, 2008

I remember the first time I went to my Dad’s laboratory at the University of Kentucky and he showed me the magic of looking very closely at common everyday objects. You see, he had a scanning electron microscope and things you would think as simple as a common housefly’s eye are amazingly complex and interesting.
That [...]

Continue Reading 0 comments Lead Generation, Lead Market News