Mike Simonsen has a post over at Altos Research about potentially tough times at LendingTree. His article stresses the concern in their being an incumbent, slow moving old style lead machine that needs volume of traffic to survive. Mike's point was … [Read more...]
Solving the InfoTube Dilemma for Realtors and Brokers
August 20, 2008 By 6 Comments
The InfoTube has practically become a front yard requirement for selling a home. The tube containing a sell sheet detailing the amenities of the home, along with the data on the house is designed to drive more interest, thereby increasing inquiries … [Read more...]
Nextag Surges the Charts as the Top Comparison Shopping Engine
June 12, 2008 By 1 Comment
Channel Dollar's report of Nextag's recent surge in traffic caught my eye. I think this surge is just another indication of NexTag's aggressive style in a timid market. I reported back in February my opinion that NexTag was feeding on the … [Read more...]
Where Did All the Lead Generators Go?
June 3, 2008 By 5 Comments
You may be wondering if I got the question wrong. It seems that over the last year the prevailing question has been about mortgage lenders, not lead providers. However, a recent search for refinance mortgage brought up some interesting … [Read more...]
LendingTree Uncovers Breach of Lead Data
April 22, 2008 By 2 Comments
As reported on Twitter by an early tipster to the Lead Critic, and quickly confirmed by LendingTree in letters to customers and a website FAQ, LendingTree uncovered a breach of internal security that allowed some mortgage lenders unauthorized access … [Read more...]
Stop Using Cost Per Closing to Evaluate Lead Sources
April 9, 2008 By 2 Comments
Lead quality is increasingly front and center for new and existing online lead buyers, but that quickly begs a debate on how to measure quality. One of the metrics that is often quoted by buyers and sellers is cost-per-closing, essentially ROI. Now, … [Read more...]
LeadsCon: Internet Lead Market Up-close
April 8, 2008 By Leave a Comment
I remember the first time I went to my Dad's laboratory at the University of Kentucky and he showed me the magic of looking very closely at common everyday objects. You see, he had a scanning electron microscope and things you would think as simple … [Read more...]
Morning Market Reads
March 19, 2008 By Leave a Comment
Here are some quick reads to get you oriented in a crazy week of market change: Mahalo: Subprime News BlownMortgage.com: Fed Cuts Rates .75%-Running out of Ammo? MediaPost: FTC Sending Million Dollar Messages Against Deceptive … [Read more...]
