Top 5 Mortgage Lead Providers of the Week

May 2, 2008 By Leave a Comment

We have been getting a lot of request from our Lead Buyer Readers to dig (Digg Us, that's a good idea too) a little deeper into the Lead Provider's listed in the Top 5 on Lead Marketwatch each week. So, here you go: 5. ZipSearch.com, is a consistent … [Read more...]

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Is NexTag Benefiting from Competitor Mortgage Woes?

February 20, 2008 By 6 Comments

News is breaking that Mortgage Companies Reduce Online Ad Spending and Mortgage Ad Budgets are Being Cut on the heels of Nielsen Online's latest online advertising spending survey. However, I think there may be a more interesting and subtle mortgage … [Read more...]

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Why Mortgage Advertising Continues Through Market Downturn

February 19, 2008 By Leave a Comment

Conventional thinking is that in a market downturn marketing and advertising are some of the first expenses to be cut. However, the current mortgage market may be defying this general wisdom. Arguably, many of the big mortgage lead buying operations … [Read more...]

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Experian’s PriceGrabber.com For Sale?

February 18, 2008 By Leave a Comment
Experian PriceGrabber

PriceGrabber.com and LowerMyBills.com were hot properties in 2005 when Experian picked up this pair of then strong businesses. However, markets have changed significantly and price comparison websites and mortgage lead generation are beginning to … [Read more...]

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Mortgage Lead Glut=Opportunity

February 5, 2008 By 3 Comments
mortgage leads

E-Loan cuts their affiliate program, LendingTree restructures their affiliate pricing, and LowerMyBills slashes their affiliate pay-outs. What is this trend indicating? A mortgage lead glut. Unlike many of the traditional service providers to the … [Read more...]

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