by Bill Rice on September 30, 2008
TechNews.LA reports that three top executives were laid off from Experian Interactive/LowerMyBills. This follows a recent lay-off of 45 employees that seemed to be tied to the movement of their data warehouse operation to Chile.
Stephen Semprevivo, President of Experian Interactive Media, LowerMyBills, and ClassesUSA; Rob Gabel, SVP of Marketing; and Travis Thomas, VP of Sales [...]
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Want more information about Kaleidico's lead management software or services call 866.667.5253 or visit www.kaleidico.com.
by Bill Rice on May 2, 2008
We have been getting a lot of request from our Lead Buyer Readers to dig (Digg Us, that’s a good idea too) a little deeper into the Lead Provider’s listed in the Top 5 on Lead Marketwatch each week. So, here you go:
5. ZipSearch.com, is a consistent top 5 mortgage lead provider. They are a [...]
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Want more information about Kaleidico's lead management software or services call 866.667.5253 or visit www.kaleidico.com.
by Bill Rice on February 20, 2008
News is breaking that Mortgage Companies Reduce Online Ad Spending and Mortgage Ad Budgets are Being Cut on the heels of Nielsen Online’s latest online advertising spending survey.
However, I think there may be a more interesting and subtle mortgage lead market story evolving here. As major mortgage online advertising spenders, like Countrywide Financial, Experian Group [...]
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by Bill Rice on February 19, 2008
Conventional thinking is that in a market downturn marketing and advertising are some of the first expenses to be cut. However, the current mortgage market may be defying this general wisdom.
Arguably, many of the big mortgage lead buying operations like American Home Mortgage, Ameriquest, and New Century may be gone and thereby reducing short-term aggregate [...]
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by Bill Rice on February 18, 2008
PriceGrabber.com and LowerMyBills.com were hot properties in 2005 when Experian picked up this pair of then strong businesses. However, markets have changed significantly and price comparison websites and mortgage lead generation are beginning to become a consistent financial statement eye sore for Experian investors.
Experian has been reporting sizable losses in there Interactive Division, particularly with [...]
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by Bill Rice on February 5, 2008
E-Loan cuts their affiliate program, LendingTree restructures their affiliate pricing, and LowerMyBills slashes their affiliate pay-outs. What is this trend indicating?
A mortgage lead glut.
Unlike many of the traditional service providers to the mortgage industry (i.e., credit, title, settlement, etc.) Internet mortgage lead generators are in unchartered waters. They have not weathered the cyclical down stroke [...]
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