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Lead Arbitrage Scam or Entanglements of a Small Industry

by Bill Rice on May 6, 2009

Image via Wikipedia

Truth be told, the Internet lead generation pond is pretty small. The Lead Critic spotlights a recent suit brought by LG Technologies against several former employees and then, as lawsuits tend to do, digs into the deeper pockets of Marc Diana, LeadPoint, and Breakwater Ventures.
I won’t go into all the details here–no one [...]

Continue Reading 0 comments Buying Leads, Lead Company, Lead Market News

Lead Management, Does Speed to Contact Matter?

by Bill Rice on April 22, 2009

Online lead generation has always been a high intent media for advertisers. The Internet gives marketers a rare ability to directly interact and take immediate response from an interested consumer. Unfortunately, the second leg of that journey from consumer intent to consumer fulfillment is very broken.
Internet consumers expect the same immediate response they gave the [...]

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Are Your Leads Already in Your Social Network?

by Bill Rice on March 24, 2009

Image by Targuman via Flickr

I just returned from REtechSouth, which triggered a firestorm of great new ideas. This single day event, full of some of the smartest Realtors in the business, was packed with innovative thinking.
This crowd of real estate professionals were definitely high on social media. Of course, the big discussion was does it [...]

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Lead Provider Due Diligence, Don’t Forget Consumer Protection

by Bill Rice on February 13, 2009

If you are going to outsource your online marketing to a lead provider–put consumer protection at the top of your due diligence checklist. Protecting consumers online is a FTC hot button and more than one lead provider and marketing agency has felt their sting. Did you know the lead generation practices of these lead providers [...]

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Closed Loop Marketing, Generating the Best Leads

by Bill Rice on June 14, 2008

Generating demand and generating buyers are two very different lead experiences for a sales person. Demand generation typically delivers a great conversation that may evolve into something eventually at best and a non-responsive withdrawal at worst. In contrast, buyer generation delivers a lead that is ready to get to business and is just looking for [...]

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Lead Generation Industry, You Asked We Delivered

by Bill Rice on April 10, 2008

At LeadsCon 2008, there was a lot of interest in closing the loop between lead generation and lead management performance data–seen as a critical success factor for online originations.
As you may remember we had this discussion all the way back at Leads2007:
TODOs
These major themes drove this group to commit to three major initiatives:

Internet Leads Best [...]

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Stop Using Cost Per Closing to Evaluate Lead Sources

by Bill Rice on April 9, 2008

Lead quality is increasingly front and center for new and existing online lead buyers, but that quickly begs a debate on how to measure quality.
One of the metrics that is often quoted by buyers and sellers is cost-per-closing, essentially ROI. Now, although I do not debate this metric in running your overall business, it is [...]

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LeadsCon: Internet Lead Market Up-close

by Bill Rice on April 8, 2008

I remember the first time I went to my Dad’s laboratory at the University of Kentucky and he showed me the magic of looking very closely at common everyday objects. You see, he had a scanning electron microscope and things you would think as simple as a common housefly’s eye are amazingly complex and interesting.
That [...]

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Affiliates Talk About Quality Too

by Bill Rice on March 10, 2008

If you thought discussions of quality where exclusive to lead providers let me help you tune into the affiliate market.
Jason Calacanis, who has probably cornered the title of #1 Internet shit stirrer over the last couple of weeks (love him or hate him he is a great meme/conversation starter),  kicked off the discussion with his [...]

Continue Reading 7 comments Affiliate News, Lead Generation

The Cluetrain Manifesto is Modern Marketing

by Bill Rice on March 6, 2008

I came across this pointer from Doc Searls blog this morning. It references a professor at Kent State using The Cluetrain Manifesto as core curriculum in his PR course(s).
(By the way, Kent State is a great place to get smart people from. One of our senior software engineers who has been with us since the [...]

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