by nickmartini on June 10, 2009
The basic tips on the benefits of mortgage leads, how to find them and most importantly putting them to work for your company.
by Bill Rice on October 22, 2008
Yahoo has announced a pending 10 percent reduction in workforce to counter a 64 percent drop in revenue, $54.3 million compared to $151.3 million a year ago. Analyst highlight a rapid detriorating display revenue growth in the weakness.
Yahoo, Bellwether for Bankrate.com?
This made me think Bankrate.com, a notably strong performer in a struggling mortgage lead generation [...]
by Bill Rice on October 7, 2008
Owen Raun and I recent spoke to Bob Harris, a longtime veteran of LendingTree, and the recently named President. Bob gave us an insiders view of the new spin out of Tree.com from IAC, the return of Doug Lebda, and some truly innovative new approaches to a tough economy.
It struck me that LendingTree continues to [...]
by Bill Rice on October 6, 2008
Rene Leonard Rebello Jr., a senior financial analyst at Full Spectrum Lending, a division of Countrywide, was nabbed and will face trial for stealing leads from Countrywide to fuel his side mortgage leads business. The criminal complaint is filed in US District court for “Exceeding Authorized Access to a Computer of a Financial Institution.”
This reminds [...]
by Bill Rice on August 27, 2008
The mortgage market is having a bit of trouble. Was that understated? And it has lead aggregators scrambling for new lead generation niches. Lead Critic has a great post on why providers are moving, which is probably pretty obvious, and a few highlighted players. But, I want to take you a little closer to who [...]
by Bill Rice on August 22, 2008
Join me as I team up with Owen Raun, of the OnlineMortgageBlog, to go behind the scenes of Internet Lead Generation and interview the top leaders in this exciting and ever changing market space.
Our first in the series is an interview with Marc Diana, the CEO and Founder of LeadPoint.
Listen to the Podcast
Subscribe in iTunes
If [...]
by Bill Rice on July 22, 2008
Have you ever wanted to sit down with the CEO of your lead aggregator or provider and ask a few questions? Recently, I had this opportunity with Payam Zamani of Reply!.
I am sure you will enjoy our discussion. It is both interesting and full of insight. The market is certainly changing and I asked [...]
by Bill Rice on June 12, 2008
Channel Dollar’s report of Nextag’s recent surge in traffic caught my eye. I think this surge is just another indication of NexTag’s aggressive style in a timid market. I reported back in February my opinion that NexTag was feeding on the opportunities forfeited by weakening competitors. I am still in that camp.
They continue to be [...]
by Bill Rice on May 27, 2008
You may have thought you couldn’t afford to buy leads. However, I am going to show you a secret that is going to prove you can’t afford not to. So often we go into marketing focused on the initial investment with no consideration of the return or the alternative. ZipSearch’s blog post on investing in mortgage leads [...]
by Bill Rice on May 21, 2008
It happened again.
I got a call from a customer feeling like they got scammed by a lead provider. The pattern is exactly the same and all of our best practices in lead buying were skipped. So, here again in concise form are the simple steps to lead provider due diligence and the red flags that [...]
