The mortgage market is having a bit of trouble. Was that understated? And it has lead aggregators scrambling for new lead generation niches. Lead Critic has a great post on why providers are moving, which is probably pretty obvious, and a few … [Read more...]
Nextag Surges the Charts as the Top Comparison Shopping Engine
June 12, 2008 By 1 Comment
Channel Dollar's report of Nextag's recent surge in traffic caught my eye. I think this surge is just another indication of NexTag's aggressive style in a timid market. I reported back in February my opinion that NexTag was feeding on the … [Read more...]
Don’t Buy Leads, Invest in Leads
May 27, 2008 By Leave a Comment
You may have thought you couldn't afford to buy leads. However, I am going to show you a secret that is going to prove you can't afford not to. So often we go into marketing focused on the initial investment with no consideration of the return or the … [Read more...]
Lead Buyer Beware of Lists and Cheap Data
May 21, 2008 By 5 Comments
It happened again. I got a call from a customer feeling like they got scammed by a lead provider. The pattern is exactly the same and all of our best practices in lead buying were skipped. So, here again in concise form are the simple steps to lead … [Read more...]
Mortgage Lead Provider Popularity Contest
May 20, 2008 By Leave a Comment
Most conversations about mortgage lead providers start with, "they all suck," but that obviously isn't true since lead generation is one of the fastest growing advertising segments. So, if there are good ones out there how do I find them? Lead … [Read more...]
Morning Market Reads
March 21, 2008 By Leave a Comment
Friday around the Web in lead generation: FTC swinging big fines (settlements) and changing online lead generation UK mortgage lead marketplace kicks off series on sales best practices Is your online marketing and advertising asking customers to … [Read more...]
What if I Bought Mortgage Leads in the UK?
March 18, 2008 By 4 Comments
Recently, I have been following the LeadPointUK blog with great interest. Not all lead markets are built or evolve in the same manner. Here are a few notable differences: The UK lead market did not grow up on the "When Banks Compete, You Win" … [Read more...]
