Tracking News, Trends, and Best Practices
Has Zillow gone mad? They are obviously pursuing an innovative path. Zillow is not yet revealing the whole strategy, but here is a peek at what to expect from Zillow Mortgage: "...our new mortgage offering is coming soon. While we’re still … [Read more...]
Should your ads be asking for feedback? The increasing clamor for quality and increasing conversation marketing makes this a compelling question posed by Steve Rubel over at Micro Persuasion. Have you added a feedback link to your advertising? Would … [Read more...]
Should be a busy weekend for smart mortgage broker and lenders. Bounce this list of CA FHA loan limits off your prospect and past client databases. See if there is someone you can help today. These clients will want you to call! If you are a lead … [Read more...]
Lead generation is enjoying all of the volatility and uncertainty the mortgage market can dish out. It is often hard to tell if lead providers are sinking or swimming, but there some are certain they are spinning. In covering this turmoil we have … [Read more...]
The last couple of weeks, amid the dynamics of the mortgage market, there has been interesting commentary on recession and online ad spending. The contagion effect of the mortgage meltdown is alive and well and creating havoc in the lead generation … [Read more...]
