Mortgage Marketing, Does Pay Per Lead Fit Your Mortgage Business?

The mortgage market has been one of the earliest adopters of pay per lead or performance marketing, but is it right for your business? Buying Internet leads is certainly an efficient and predictable way to grow your business, but it will probably … [Read more...]

Investors and Advertisers Increasingly Interested in Opportunities Beyond Search

Unquestionably a consumer that searches for "can I refinance my California home under new FHA loan program" makes a great advertising buy and probably a pretty hot mortgage lead. And major buys on primary destination portals like Yahoo! and MSN bring … [Read more...]