by Bill Rice on May 5, 2008
The mortgage market has been one of the earliest adopters of pay per lead or performance marketing, but is it right for your business? Buying Internet leads is certainly an efficient and predictable way to grow your business, but it will probably only fit with some tailoring.The critical success factors to tailoring a mortgage business [...]
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Want more information about Kaleidico's lead management software or services call 866.667.5253 or visit www.kaleidico.com.
by Bill Rice on February 25, 2008
Unquestionably a consumer that searches for “can I refinance my California home under new FHA loan program” makes a great advertising buy and probably a pretty hot mortgage lead. And major buys on primary destination portals like Yahoo! and MSN bring significant lead volume.
But are there opportunities outside of this very competitive market?
Recent investments in [...]
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Want more information about Kaleidico's lead management software or services call 866.667.5253 or visit www.kaleidico.com.
