Move, Inc. Makes a Real Move on the Online Mortgage Market

MortgageMatch.com - New Website from Move, Inc.

The Internet mortgage market has traditionally been full of marketers pitching hopeful offers to hopeful homebuyers. Today, Move, Inc. placed a significant outlier into the Internet mortgage market. With the launch of MortgageMatch.com, Move, Inc. … [Read more...]

Loan Modification Leads, The New Mortgage Refinance

Lots of borrowers are in mortgage loans that considering home values, economic conditions, or ignorance is about to run them into a catastrophic personal financial meltdown. This is a market that really needs professional help--this could be your … [Read more...]

Will a Rapidly Reshaping Mortgage Market Change Mortgage Lead Buying?

The collapse of the mortgage market has rapidly reshaped the face of mortgage lending. Wiped out are top lenders and notable consumer brands like: American Home Mortgage, Ameriquest, Countrywide, IndyMac, New Century, among 271 other … [Read more...]

Nextag Surges the Charts as the Top Comparison Shopping Engine

NexTag

Channel Dollar's report of Nextag's recent surge in traffic caught my eye. I think this surge is just another indication of NexTag's aggressive style in a timid market. I reported back in February my opinion that NexTag was feeding on the … [Read more...]

LendingTree Uncovers Breach of Lead Data

LendingTree

As reported on Twitter by an early tipster to the Lead Critic, and quickly confirmed by LendingTree in letters to customers and a website FAQ, LendingTree uncovered a breach of internal security that allowed some mortgage lenders unauthorized access … [Read more...]

Building a Lead Marketplace is Hard, as Zillow is Learning

Zillow has been at the lead marketplace building business for about two weeks, and I bet internally they are saying, "wow this is hard!" Early responders to the Zillow Mortgage Marketplace were easy to categorize, as I pointed out in my Zillow Gets … [Read more...]

Watching Mortgage Risk in Motion

90 day mortgage lates in bank portfolios

Many have watched in amazement as the mortgage industry has dramatically imploded. It is tracked like a body count on websites like the The Mortgage Lender Implode-O-Meter and each new melt down is a grand surprise. However, I was just pointed to a … [Read more...]

LeadsCon: Internet Lead Market Up-close

LeadsCon Up Close

I remember the first time I went to my Dad's laboratory at the University of Kentucky and he showed me the magic of looking very closely at common everyday objects. You see, he had a scanning electron microscope and things you would think as simple … [Read more...]

Zillow Mortgage Gets Negative Reviews (from Non-Adopters)

I have been following the Zillow Mortgage discussion with great interest. By reserving follow-up to my early commentary in BusinessWeek I have an opportunity to survey the discussion and distill a few important observations: Zillow did something … [Read more...]

What Would a Jason Calacanis Mortgage Startup Look Like?

expresso machine

A pondering post by Jason Calacanis (Mahalo) about a camp to help startup entrepreneurs got me thinking. What would a Calacanis trained entrepreneur's mortgage or real estate business look like? Here is my guess: It would be efficient with it's … [Read more...]