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Loan Modification Leads, The New Mortgage Refinance

by Bill Rice on August 28, 2008

Lots of borrowers are in mortgage loans that considering home values, economic conditions, or ignorance is about to run them into a catastrophic personal financial meltdown. This is a market that really needs professional help–this could be your opportunity. And loan modification leads may be the marketing plan. FDIC Loan Modification Plan The [...]

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Will a Rapidly Reshaping Mortgage Market Change Mortgage Lead Buying?

by Bill Rice on July 30, 2008

The collapse of the mortgage market has rapidly reshaped the face of mortgage lending. Wiped out are top lenders and notable consumer brands like: American Home Mortgage, Ameriquest, Countrywide, IndyMac, New Century, among 271 other closed-for-business major mortgage lenders. In a similar trend, even more lenders have closed their doors on major wholesale operations–potentially fulfilling [...]

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Nextag Surges the Charts as the Top Comparison Shopping Engine

by Bill Rice on June 12, 2008

Channel Dollar’s report of Nextag’s recent surge in traffic caught my eye. I think this surge is just another indication of NexTag’s aggressive style in a timid market. I reported back in February my opinion that NexTag was feeding on the opportunities forfeited by weakening competitors. I am still in that camp.
They continue to be [...]

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LendingTree Uncovers Breach of Lead Data

by Bill Rice on April 22, 2008

As reported on Twitter by an early tipster to the Lead Critic, and quickly confirmed by LendingTree in letters to customers and a website FAQ, LendingTree uncovered a breach of internal security that allowed some mortgage lenders unauthorized access to customer qualification forms. This is LendingTree’s description of the incident:
Recently, LendingTree learned that several former [...]

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Building a Lead Marketplace is Hard, as Zillow is Learning

by Bill Rice on April 18, 2008

Zillow has been at the lead marketplace building business for about two weeks, and I bet internally they are saying, “wow this is hard!” Early responders to the Zillow Mortgage Marketplace were easy to categorize, as I pointed out in my Zillow Gets Negative Reviews (from Non-Adopters), outside observers (non-adopters) were pointing out all of [...]

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Watching Mortgage Risk in Motion

by Bill Rice on April 15, 2008

Many have watched in amazement as the mortgage industry has dramatically imploded. It is tracked like a body count on websites like the The Mortgage Lender Implode-O-Meter and each new melt down is a grand surprise.
However, I was just pointed to a tool yesterday that may take some of the surprise out who’s (at least [...]

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LeadsCon: Internet Lead Market Up-close

by Bill Rice on April 8, 2008

I remember the first time I went to my Dad’s laboratory at the University of Kentucky and he showed me the magic of looking very closely at common everyday objects. You see, he had a scanning electron microscope and things you would think as simple as a common housefly’s eye are amazingly complex and interesting.
That [...]

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Zillow Mortgage Gets Negative Reviews (from Non-Adopters)

by Bill Rice on April 7, 2008

I have been following the Zillow Mortgage discussion with great interest. By reserving follow-up to my early commentary in BusinessWeek I have an opportunity to survey the discussion and distill a few important observations:

Zillow did something radical
The harshest criticisms are from non-participants
Smart folks are observing and participating with the intent to learn
This is an important [...]

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What Would a Jason Calacanis Mortgage Startup Look Like?

by Bill Rice on March 24, 2008

A pondering post by Jason Calacanis (Mahalo) about a camp to help startup entrepreneurs got me thinking. What would a Calacanis trained entrepreneur’s mortgage or real estate business look like?
Here is my guess:

It would be efficient with it’s capital and startup costs
It would have an expensive expresso machine
It would leverage the Internet
It would blog
It would [...]

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Is Ben Bernanke Talking Too Much?

by Bill Rice on March 5, 2008

My favorite blog line of the day:
The Trouble with Ben Bernanke: Too Much Twittering
Anyone who is riding this mortgage roller coaster knows that we are rising and falling with the media these days. Is Federal Reserve Chairman Ben Bernanke talking too much? Maybe Bernanke should stop Twittering (I know it is not him–thought I would [...]

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