Tracking News, Trends, and Best Practices
My favorite blog line of the day: The Trouble with Ben Bernanke: Too Much Twittering Anyone who is riding this mortgage roller coaster knows that we are rising and falling with the media these days. Is Federal Reserve Chairman Ben Bernanke talking … [Read more...]
The use of "free" and general efficacy in consumer offers is obviously FTC's latest enforcement focus. ValueClick is just the latest in settlements around using tantalizing incentive offers in lead generation. Some recent examples include: Member … [Read more...]
Bankrate recently completes two acquisitions of InsureMe, Inc. (insureme.com) and Lower Fees, Inc. (feedisclosure.com). It continues a trend of paired acquisitions that included the 4th quarter 2007 purchase of National Card Services, Inc. and … [Read more...]
Interactive Advertising Bureau's (IAB) recent release of online lead generation best practices for B2C and B2B is an unprecedented step in bringing a benchmark of acceptable practices to lead generation. Those of us involved in lead generation and … [Read more...]
