by Bill Rice on June 3, 2008
You may be wondering if I got the question wrong. It seems that over the last year the prevailing question has been about mortgage lenders, not lead providers. However, a recent search for refinance mortgage brought up some interesting results:
100% mortgage lenders and 0% mortgage lead providers. This might tend to indicate that the price [...]
by Bill Rice on May 5, 2008
The mortgage market has been one of the earliest adopters of pay per lead or performance marketing, but is it right for your business? Buying Internet leads is certainly an efficient and predictable way to grow your business, but it will probably only fit with some tailoring.The critical success factors to tailoring a mortgage business [...]
