Are You Creating a Customer Army?

March 27, 2008 By 2 Comments
Lego Community Wired

We live in unique times. We are increasingly connected to the Internet. That connection is increasing social. That social connectivity is community. The question becomes are you still trying to gather customers and make sales? Or are you creating a … [Read more...]

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Qtopia Takes Mortgage Clients to Another World

March 26, 2008 By 4 Comments
Quicken Loans

Client loyalty takes on a whole new reality with Quicken Loans' Qtopia. Developed using synergies with ePrize (another Dan Gilbert investment) Stepping outside the mundane paradigm of email blasts, online newsletters, and birthday cards Qtopia … [Read more...]

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The Cluetrain Manifesto is Modern Marketing

March 6, 2008 By 1 Comment
Cluetrain Doc Searls

I came across this pointer from Doc Searls blog this morning. It references a professor at Kent State using The Cluetrain Manifesto as core curriculum in his PR course(s). (By the way, Kent State is a great place to get smart people from. One of our … [Read more...]

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Why Mortgage Advertising Continues Through Market Downturn

February 19, 2008 By Leave a Comment

Conventional thinking is that in a market downturn marketing and advertising are some of the first expenses to be cut. However, the current mortgage market may be defying this general wisdom. Arguably, many of the big mortgage lead buying operations … [Read more...]

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