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Are You Creating a Customer Army?

by Bill Rice on March 27, 2008

We live in unique times. We are increasingly connected to the Internet. That connection is increasing social. That social connectivity is community.
The question becomes are you still trying to gather customers and make sales? Or are you creating a Customer Loyalty Army?
Wired featured Legos’ community strategy back in 2006, but we are still trying to [...]

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Want more information about Kaleidico's lead management software or services call 866.667.5253 or visit www.kaleidico.com.

Continue Reading 2 comments Lead Generation, Lead Market News

Qtopia Takes Mortgage Clients to Another World

by Bill Rice on March 26, 2008

Client loyalty takes on a whole new reality with Quicken Loans’ Qtopia. Developed using synergies with ePrize (another Dan Gilbert investment)
Stepping outside the mundane paradigm of email blasts, online newsletters, and birthday cards Qtopia creates, quite literally, a new world of possibilities for client loyalty and retention:
Qtopia is designed as an entertaining way for users [...]

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Want more information about Kaleidico's lead management software or services call 866.667.5253 or visit www.kaleidico.com.

Continue Reading 3 comments Lead Market News

The Cluetrain Manifesto is Modern Marketing

by Bill Rice on March 6, 2008

I came across this pointer from Doc Searls blog this morning. It references a professor at Kent State using The Cluetrain Manifesto as core curriculum in his PR course(s).
(By the way, Kent State is a great place to get smart people from. One of our senior software engineers who has been with us since the [...]

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Want more information about Kaleidico's lead management software or services call 866.667.5253 or visit www.kaleidico.com.

Continue Reading 1 comment Lead Generation, Lead Market News

Why Mortgage Advertising Continues Through Market Downturn

by Bill Rice on February 19, 2008

Conventional thinking is that in a market downturn marketing and advertising are some of the first expenses to be cut. However, the current mortgage market may be defying this general wisdom.
Arguably, many of the big mortgage lead buying operations like American Home Mortgage, Ameriquest, and New Century may be gone and thereby reducing short-term aggregate [...]

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Want more information about Kaleidico's lead management software or services call 866.667.5253 or visit www.kaleidico.com.

Continue Reading 0 comments Buying Leads, Lead Generation, Lead Market News