InsWeb will acquire Potrero Media Corp in $12 Million Deal

September 1, 2010 By Leave a Comment
InsWeb Insurance Lead Provider

Image via CrunchBase InsWeb Corp. (NASDAQ: INSW), an online insurance comparison shopping marketplace, announced its agreement to acquire Potrero Media Corp., a privately held performance marketing agency. Potrero Media, led by Rick Natsch … [Read more...]

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Who Sells FHA Leads?

March 21, 2008 By 2 Comments
FHA mortgage leads

LeadCritic has done a little digging and discovered who is generating FHA mortgage leads. Many lead providers are doing a nice job of making sure their marketing approaches filter this increasingly tight niche of qualified borrowers. For example, … [Read more...]

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Why Mortgage Advertising Continues Through Market Downturn

February 19, 2008 By Leave a Comment

Conventional thinking is that in a market downturn marketing and advertising are some of the first expenses to be cut. However, the current mortgage market may be defying this general wisdom. Arguably, many of the big mortgage lead buying operations … [Read more...]

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Mortgage Lead Glut=Opportunity

February 5, 2008 By 3 Comments
mortgage leads

E-Loan cuts their affiliate program, LendingTree restructures their affiliate pricing, and LowerMyBills slashes their affiliate pay-outs. What is this trend indicating? A mortgage lead glut. Unlike many of the traditional service providers to the … [Read more...]

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