by Bill Rice on February 22, 2010
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Reply is taking its lead marketplace to Wall Street. Reply.com announced IPO intentions today—disclosing that they have “filed a registration statement on Form S-1 with the Securities and Exchange Commission for a proposed initial public offering of its common stock.”
Following the lead of Quinstreet, who IPO’d earlier this month, Reply.com will see if [...]
by Bill Rice on March 21, 2008
LeadCritic has done a little digging and discovered who is generating FHA mortgage leads.
Many lead providers are doing a nice job of making sure their marketing approaches filter this increasingly tight niche of qualified borrowers. For example, Bills.com just announced their FHA Select and FHA Stimulus Select lead programs that a being generated by their [...]
by Bill Rice on February 19, 2008
Conventional thinking is that in a market downturn marketing and advertising are some of the first expenses to be cut. However, the current mortgage market may be defying this general wisdom.
Arguably, many of the big mortgage lead buying operations like American Home Mortgage, Ameriquest, and New Century may be gone and thereby reducing short-term aggregate [...]
by Bill Rice on February 5, 2008
E-Loan cuts their affiliate program, LendingTree restructures their affiliate pricing, and LowerMyBills slashes their affiliate pay-outs. What is this trend indicating?
A mortgage lead glut.
Unlike many of the traditional service providers to the mortgage industry (i.e., credit, title, settlement, etc.) Internet mortgage lead generators are in unchartered waters. They have not weathered the cyclical down stroke [...]
