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	<title>Lead Marketwatch&#187; quizzle.com</title>
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		<title>Why Mortgage Advertising Continues Through Market Downturn</title>
		<link>http://leadmarketwatch.com/why-mortgage-advertising-continues-through-market-downturn/</link>
		<comments>http://leadmarketwatch.com/why-mortgage-advertising-continues-through-market-downturn/#comments</comments>
		<pubDate>Tue, 19 Feb 2008 15:33:02 +0000</pubDate>
		<dc:creator>Bill Rice</dc:creator>
				<category><![CDATA[Buying Leads]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Lead Market News]]></category>
		<category><![CDATA[adchemy]]></category>
		<category><![CDATA[bank of america]]></category>
		<category><![CDATA[bills.com]]></category>
		<category><![CDATA[consumertrack]]></category>
		<category><![CDATA[countrywide]]></category>
		<category><![CDATA[jerry neumann]]></category>
		<category><![CDATA[lendingtree]]></category>
		<category><![CDATA[lowermybills]]></category>
		<category><![CDATA[quicken loans]]></category>
		<category><![CDATA[quinstreet]]></category>
		<category><![CDATA[quizzle.com]]></category>
		<category><![CDATA[reaction wheel]]></category>
		<category><![CDATA[wachovia]]></category>
		<category><![CDATA[zipsearch]]></category>

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		<description><![CDATA[Conventional thinking is that in a market downturn marketing and advertising are some of the first expenses to be cut. However, the current mortgage market may be defying this general wisdom. Arguably, many of the big mortgage lead buying operations like American Home Mortgage, Ameriquest, and New Century may be gone and thereby reducing short-term [...]]]></description>
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