Online lead generation is still in its infancy, but I think it is still in for a major shift in business methodology and structure. Today, most of the lead generation market looks barely a step beyond cost per impression marketing, but we tack on a … [Read more...]
Qtopia Takes Mortgage Clients to Another World
March 26, 2008 By 4 Comments
Client loyalty takes on a whole new reality with Quicken Loans' Qtopia. Developed using synergies with ePrize (another Dan Gilbert investment) Stepping outside the mundane paradigm of email blasts, online newsletters, and birthday cards Qtopia … [Read more...]
The Cluetrain Manifesto is Modern Marketing
March 6, 2008 By 1 Comment
I came across this pointer from Doc Searls blog this morning. It references a professor at Kent State using The Cluetrain Manifesto as core curriculum in his PR course(s). (By the way, Kent State is a great place to get smart people from. One of our … [Read more...]
