Image by kpwerker via Flickr I’m seeing a growing trend of companies generating their own Internet leads. Even those currently buying leads from large lead providers and marketing companies are learning the business. I think there are two major … [Read more...]
Are You Making These 5 Lead Management Mistakes?
July 2, 2008 By 6 Comments
Are you looking to acquire more customers with less leads? That strategy would certainly improve your profit and decrease wasted marketing dollars. Unfortunately, you probably don't even know how many opportunities you are throwing away every day. … [Read more...]
Closed Loop Marketing, Generating the Best Leads
June 14, 2008 By Leave a Comment
Generating demand and generating buyers are two very different lead experiences for a sales person. Demand generation typically delivers a great conversation that may evolve into something eventually at best and a non-responsive withdrawal at worst. … [Read more...]
Lead Generation Industry, You Asked We Delivered
April 10, 2008 By Leave a Comment
At LeadsCon 2008, there was a lot of interest in closing the loop between lead generation and lead management performance data--seen as a critical success factor for online originations. As you may remember we had this discussion all the way back at … [Read more...]
Stop Using Cost Per Closing to Evaluate Lead Sources
April 9, 2008 By 2 Comments
Lead quality is increasingly front and center for new and existing online lead buyers, but that quickly begs a debate on how to measure quality. One of the metrics that is often quoted by buyers and sellers is cost-per-closing, essentially ROI. Now, … [Read more...]
