by nickmartini on June 17, 2009
Take your business to the next level with Affiliate Marketing a powerful tool that will have your sales force turning profit in less time.
by nickmartini on June 16, 2009
Lead Buying is crucial in today’s economy. Learn how to maximize your ROI on leads with online marketing.
by Bill Rice on July 2, 2008
Are you looking to acquire more customers with less leads? That strategy would certainly improve your profit and decrease wasted marketing dollars. Unfortunately, you probably don’t even know how many opportunities you are throwing away every day. Proper sales management will instantly put you on top of every deal and increase the pull-through on your [...]
by Bill Rice on June 14, 2008
Generating demand and generating buyers are two very different lead experiences for a sales person. Demand generation typically delivers a great conversation that may evolve into something eventually at best and a non-responsive withdrawal at worst. In contrast, buyer generation delivers a lead that is ready to get to business and is just looking for [...]
by Bill Rice on April 10, 2008
At LeadsCon 2008, there was a lot of interest in closing the loop between lead generation and lead management performance data–seen as a critical success factor for online originations.
As you may remember we had this discussion all the way back at Leads2007:
TODOs
These major themes drove this group to commit to three major initiatives:
Internet Leads Best [...]
by Bill Rice on April 9, 2008
Lead quality is increasingly front and center for new and existing online lead buyers, but that quickly begs a debate on how to measure quality.
One of the metrics that is often quoted by buyers and sellers is cost-per-closing, essentially ROI. Now, although I do not debate this metric in running your overall business, it is [...]
