Social Media Emerging Factor in Lead Generation

emerging

There’s been much debate over the role and impact of social media on lead generation. However, after all the pontification it looks like marketers themselves are taking the plunge. According to a recent Unisfair study of Technology Marketers the … [Read more...]

Are You Generating Your Own Leads?

Image by kpwerker via Flickr I’m seeing a growing trend of companies generating their own Internet leads. Even those currently buying leads from large lead providers and marketing companies are learning the business. I think there are two major … [Read more...]

Are You Creating a Customer Army?

Lego Community Wired

We live in unique times. We are increasingly connected to the Internet. That connection is increasing social. That social connectivity is community. The question becomes are you still trying to gather customers and make sales? Or are you creating a … [Read more...]