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		<title>LendingTree Understands Their Brand and Strategy</title>
		<link>http://leadmarketwatch.com/lendingtree-understands-their-brand-and-strategy/</link>
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		<pubDate>Fri, 29 Aug 2008 18:54:03 +0000</pubDate>
		<dc:creator>keithburwell</dc:creator>
				<category><![CDATA[Buying Leads]]></category>
		<category><![CDATA[Lead Company]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Lead Market News]]></category>
		<category><![CDATA[Selling Leads]]></category>
		<category><![CDATA[leads]]></category>
		<category><![CDATA[lendingtree]]></category>
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		<description><![CDATA[Mike Simonsen has a post over at Altos Research about potentially tough times at LendingTree. His article stresses the concern in their being an incumbent, slow moving old style lead machine that needs volume of traffic to survive. Mike&#8217;s point was that while Tree (as it is now known) has several decent web properties that [...]]]></description>
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