Social Media Emerging Factor in Lead Generation

emerging

There’s been much debate over the role and impact of social media on lead generation. However, after all the pontification it looks like marketers themselves are taking the plunge. According to a recent Unisfair study of Technology Marketers the … [Read more...]

FREE Lead Management, It’s that important

Richer Twit

If you were at LeadsCon you were probably waiting for this... Today, Kaleidico launches in closed beta a free lead management system built on Twitter--SalesTwit! The premise is simple, built on the following observations: Most sales occur outside … [Read more...]

The Cluetrain Manifesto is Modern Marketing

Cluetrain Doc Searls

I came across this pointer from Doc Searls blog this morning. It references a professor at Kent State using The Cluetrain Manifesto as core curriculum in his PR course(s). (By the way, Kent State is a great place to get smart people from. One of our … [Read more...]

Is Ben Bernanke Talking Too Much?

Ben Bernanke

My favorite blog line of the day: The Trouble with Ben Bernanke: Too Much Twittering Anyone who is riding this mortgage roller coaster knows that we are rising and falling with the media these days. Is Federal Reserve Chairman Ben Bernanke talking … [Read more...]