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Using LinkedIn for Lead Generation

by Bill Rice on April 21, 2009

Image via CrunchBase

LinkedIn has long been the leader in professional social networking–boasting one of the highest net worth and most influential buyer networks on the Internet. But, how do you turn those statistics into sales?
Brian Carroll, my favorite B2B Lead Generation expert, gives us a 5 step crash course:

Create a personally branded profile
Join client/customer target [...]

Continue Reading 3 comments Lead Generation

Are Your Leads Already in Your Social Network?

by Bill Rice on March 24, 2009

Image by Targuman via Flickr

I just returned from REtechSouth, which triggered a firestorm of great new ideas. This single day event, full of some of the smartest Realtors in the business, was packed with innovative thinking.
This crowd of real estate professionals were definitely high on social media. Of course, the big discussion was does it [...]

Continue Reading 0 comments Lead Generation, Lead Management

FREE Lead Management, It’s that important

by Bill Rice on April 15, 2008

If you were at LeadsCon you were probably waiting for this…
Today, Kaleidico launches in closed beta a free lead management system built on Twitter–SalesTwit! The premise is simple, built on the following observations:

Most sales occur outside of CRM or lead management systems
Typical CRM or lead management is laden with features and settings that distract us [...]

Continue Reading 2 comments Lead Market News

The Cluetrain Manifesto is Modern Marketing

by Bill Rice on March 6, 2008

I came across this pointer from Doc Searls blog this morning. It references a professor at Kent State using The Cluetrain Manifesto as core curriculum in his PR course(s).
(By the way, Kent State is a great place to get smart people from. One of our senior software engineers who has been with us since the [...]

Continue Reading 1 comment Lead Generation, Lead Market News

Is Ben Bernanke Talking Too Much?

by Bill Rice on March 5, 2008

My favorite blog line of the day:
The Trouble with Ben Bernanke: Too Much Twittering
Anyone who is riding this mortgage roller coaster knows that we are rising and falling with the media these days. Is Federal Reserve Chairman Ben Bernanke talking too much? Maybe Bernanke should stop Twittering (I know it is not him–thought I would [...]

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