by Bill Rice on June 2, 2008
Certainly the lead generation market has been a significant portion of Google’s growth. Which makes their latest offering a little disconcerting to the community.
The new Google Merchant Services (as pointed out by Paul Knag), as launched in the UK as a test market, seems to be directly competing with Google’s mortgage lead generation customers–which gets [...]
by Bill Rice on March 18, 2008
Recently, I have been following the LeadPointUK blog with great interest. Not all lead markets are built or evolve in the same manner. Here are a few notable differences:
The UK lead market did not grow up on the “When Banks Compete, You Win” LendingTree consumer mantra
The resulting expectation of exclusive leads is subject to debate [...]
by Bill Rice on February 28, 2008
LeadPoint, as one of the first lead exchanges or marketplaces, has gained an undeniable foundation in the lead generation market has certainly secured its place in the lead market. Announcing more than 4 million lead trades since its inception in 2004 it continues to demonstrate dramatic growth on both the lead buyer and lead seller [...]
by Bill Rice on February 6, 2008
Affiliates in the US continue to look for lucrative platforms in an increasingly fiercely competitive landscape. Could the relatively under-developed Internet advertising markets in European be the next fertile entry point?
Jay Weintraub’s analysis of the AOL/Advertising acquisition of buy.at comes to this conclusion. The broader question may be is this a fertile ground for affiliates [...]
