Tracking News, Trends, and Best Practices
Friday around the Web in lead generation: FTC swinging big fines (settlements) and changing online lead generation UK mortgage lead marketplace kicks off series on sales best practices Is your online marketing and advertising asking customers to … [Read more...]
Here are some quick reads to get you oriented in a crazy week of market change: Mahalo: Subprime News BlownMortgage.com: Fed Cuts Rates .75%-Running out of Ammo? MediaPost: FTC Sending Million Dollar Messages Against Deceptive … [Read more...]
While many mortgage companies and supporting lead generation partners are cutting affiliate programs or pay-outs eBay wants affiliates closer to their business. eBay seems to view their affiliates as a strategic portion of their business … [Read more...]
The use of "free" and general efficacy in consumer offers is obviously FTC's latest enforcement focus. ValueClick is just the latest in settlements around using tantalizing incentive offers in lead generation. Some recent examples include: Member … [Read more...]
