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Friday around the Web in lead generation:
FTC swinging big fines (settlements) and changing online lead generation
UK mortgage lead marketplace kicks off series on sales best practices
Is your online marketing and advertising asking customers to buy?
Ever want to ask a top affiliate marketer anything?
Learn to write a better blog for your company
What else should we be [...]
Continue Reading 0 comments Affiliate News, Lead Generation, Lead Market News
Here are some quick reads to get you oriented in a crazy week of market change:
Mahalo: Subprime News
BlownMortgage.com: Fed Cuts Rates .75%-Running out of Ammo?
MediaPost: FTC Sending Million Dollar Messages Against Deceptive Ads
MarketingSherpa Blog: Recession co-registration barters
LeadCritic: LeadsCon is Fast Approaching with a Great Line Up
PRWeb: Consumer Inquiries Up, But Mortgage Applications are Down [...]
While many mortgage companies and supporting lead generation partners are cutting affiliate programs or pay-outs eBay wants affiliates closer to their business.
eBay seems to view their affiliates as a strategic portion of their business model:
“Affiliate partners are central to eBay’s ongoing strategy of improving the user experience and [...]
The use of “free” and general efficacy in consumer offers is obviously FTC’s latest enforcement focus. ValueClick is just the latest in settlements around using tantalizing incentive offers in lead generation. Some recent examples include:
Member Source Media
Adteractive
ValueClick’s FTC settlement of $2.9 million is the largest to date, but is sure not to be the last. [...]
Continue Reading 0 comments Lead Generation, Lead Market News
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