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This is just an observation, but I thought it was interesting. As I go about my daily read of online news I am noticing a subtle trend: Zillow quoted for market mortgage rate trends a space long dominated by Bankrate.com.
What does this mean in the lead generation business? Here are a few of my thoughts, [...]
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Zillow has been at the lead marketplace building business for about two weeks, and I bet internally they are saying, “wow this is hard!” Early responders to the Zillow Mortgage Marketplace were easy to categorize, as I pointed out in my Zillow Gets Negative Reviews (from Non-Adopters), outside observers (non-adopters) were pointing out all of [...]
Continue Reading 3 comments Lead Company, Lead Generation, Lead Market News
I have been following the Zillow Mortgage discussion with great interest. By reserving follow-up to my early commentary in BusinessWeek I have an opportunity to survey the discussion and distill a few important observations:
Zillow did something radical
The harshest criticisms are from non-participants
Smart folks are observing and participating with the intent to learn
This is an important [...]
Continue Reading 5 comments Lead Company, Lead Generation, Lead Market News
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