Zillow has been at the lead marketplace building business for about two weeks, and I bet internally they are saying, "wow this is hard!" Early responders to the Zillow Mortgage Marketplace were easy to categorize, as I pointed out in my Zillow Gets … [Read more...]
Zillow Mortgage Gets Negative Reviews (from Non-Adopters)
April 7, 2008 By 5 Comments
I have been following the Zillow Mortgage discussion with great interest. By reserving follow-up to my early commentary in BusinessWeek I have an opportunity to survey the discussion and distill a few important observations: Zillow did something … [Read more...]
Zillow Giving Out Free Mortgage Leads
March 15, 2008 By 1 Comment
Has Zillow gone mad? They are obviously pursuing an innovative path. Zillow is not yet revealing the whole strategy, but here is a peek at what to expect from Zillow Mortgage: "...our new mortgage offering is coming soon. While we’re still … [Read more...]
