Don’t Buy Leads, Invest in Leads

May 27, 2008 By Leave a Comment
Lead ROI 2% Conversion

You may have thought you couldn't afford to buy leads. However, I am going to show you a secret that is going to prove you can't afford not to. So often we go into marketing focused on the initial investment with no consideration of the return or the … [Read more...]

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Top 5 Mortgage Lead Providers of the Week

May 2, 2008 By Leave a Comment

We have been getting a lot of request from our Lead Buyer Readers to dig (Digg Us, that's a good idea too) a little deeper into the Lead Provider's listed in the Top 5 on Lead Marketwatch each week. So, here you go: 5. ZipSearch.com, is a consistent … [Read more...]

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Who Sells FHA Leads?

March 21, 2008 By 2 Comments
FHA mortgage leads

LeadCritic has done a little digging and discovered who is generating FHA mortgage leads. Many lead providers are doing a nice job of making sure their marketing approaches filter this increasingly tight niche of qualified borrowers. For example, … [Read more...]

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Buy Leads, Why Buy Lead Management Too?

February 26, 2008 By 1 Comment

This is a great question! And since we sell the best lead management software at Kaleidico I will refrain from answering the question. Fortunately, one of the top lead providers out there is pitching it for us. Listen to the latest ZipSearch Radio! … [Read more...]

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Lead Providers Help Identify Borrowers Eligible for Jumbo Rate Relief

February 21, 2008 By Leave a Comment

As the economy continues to show signs of impending recession the Federal government is working hard to stimulate it. The steps most relevant to the mortgage industry are: Recent Federal Reserve rate cuts, and The White House's economic stimulus … [Read more...]

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LeadCritic talks Mortgage Leads with Owen Raun

February 19, 2008 By Leave a Comment

If you are thinking about buying mortgage leads or are just looking to tune up your lead management strategy you need to listen to Owen Raun's latest podcast with LeadCritic. Here are some highlights to listen for: Did you know the Lead Critic went … [Read more...]

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Why Mortgage Advertising Continues Through Market Downturn

February 19, 2008 By Leave a Comment

Conventional thinking is that in a market downturn marketing and advertising are some of the first expenses to be cut. However, the current mortgage market may be defying this general wisdom. Arguably, many of the big mortgage lead buying operations … [Read more...]

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Mortgage Lead Glut=Opportunity

February 5, 2008 By 3 Comments
mortgage leads

E-Loan cuts their affiliate program, LendingTree restructures their affiliate pricing, and LowerMyBills slashes their affiliate pay-outs. What is this trend indicating? A mortgage lead glut. Unlike many of the traditional service providers to the … [Read more...]

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