You may have thought you couldn’t afford to buy leads. However, I am going to show you a secret that is going to prove you can’t afford not to. So often we go into marketing focused on the initial investment with no consideration of the return or the alternative. ZipSearch’s blog post on investing in mortgage leads [...]
Home >
Posts tagged as:
zipsearch
Don’t Buy Leads, Invest in Leads
by Bill Rice on May 27, 2008
Top 5 Mortgage Lead Providers of the Week
by Bill Rice on May 2, 2008
We have been getting a lot of request from our Lead Buyer Readers to dig (Digg Us, that’s a good idea too) a little deeper into the Lead Provider’s listed in the Top 5 on Lead Marketwatch each week. So, here you go:
5. ZipSearch.com, is a consistent top 5 mortgage lead provider. They are a [...]
Continue Reading 0 comments Buying Leads, Lead Company, Lead Market News
Who Sells FHA Leads?
by Bill Rice on March 21, 2008
LeadCritic has done a little digging and discovered who is generating FHA mortgage leads.
Many lead providers are doing a nice job of making sure their marketing approaches filter this increasingly tight niche of qualified borrowers. For example, Bills.com just announced their FHA Select and FHA Stimulus Select lead programs that a being generated by their [...]
Continue Reading 2 comments Buying Leads, Lead Company, Lead Market News
Buy Leads, Why Buy Lead Management Too?
by Bill Rice on February 26, 2008
This is a great question! And since we sell the best lead management software at Kaleidico I will refrain from answering the question.
Fortunately, one of the top lead providers out there is pitching it for us. Listen to the latest ZipSearch Radio! show or visit the ZipSearch blog.
BTW, cover your ears when you hear our [...]
Lead Providers Help Identify Borrowers Eligible for Jumbo Rate Relief
by Bill Rice on February 21, 2008
As the economy continues to show signs of impending recession the Federal government is working hard to stimulate it. The steps most relevant to the mortgage industry are:
Recent Federal Reserve rate cuts, and
The White House’s economic stimulus including increases to conventional loan limits
These actions naturally create an exciting opportunity for a mortgage industry looking for [...]
Continue Reading 0 comments Buying Leads, Lead Company, Lead Generation, Lead Market News
LeadCritic talks Mortgage Leads with Owen Raun
by Bill Rice on February 19, 2008
If you are thinking about buying mortgage leads or are just looking to tune up your lead management strategy you need to listen to Owen Raun’s latest podcast with LeadCritic. Here are some highlights to listen for:
Did you know the Lead Critic went from the buy side (mortgage lender) to the sell side (lead provider)? [...]
Continue Reading 0 comments Buying Leads, Lead Company, Lead Generation, Lead Market News
Why Mortgage Advertising Continues Through Market Downturn
by Bill Rice on February 19, 2008
Conventional thinking is that in a market downturn marketing and advertising are some of the first expenses to be cut. However, the current mortgage market may be defying this general wisdom.
Arguably, many of the big mortgage lead buying operations like American Home Mortgage, Ameriquest, and New Century may be gone and thereby reducing short-term aggregate [...]
Continue Reading 0 comments Buying Leads, Lead Generation, Lead Market News
Mortgage Lead Glut=Opportunity
by Bill Rice on February 5, 2008
E-Loan cuts their affiliate program, LendingTree restructures their affiliate pricing, and LowerMyBills slashes their affiliate pay-outs. What is this trend indicating?
A mortgage lead glut.
Unlike many of the traditional service providers to the mortgage industry (i.e., credit, title, settlement, etc.) Internet mortgage lead generators are in unchartered waters. They have not weathered the cyclical down stroke [...]
Continue Reading 3 comments Affiliate News, Buying Leads, Lead Company, Lead Market News
