Yes, you are correct that a larger amount of lending occurs with brokers in the UK (although about 65% of our market is broker driven at high points). The organization of loan advisers into “networks”–compliance and regulatory in nature I understand–is very interesting and important too, right?

Globalization is certainly a overwhelming force. I think the best companies will learn to work effectively on both sides of the pond. Open, learning dialogues like this are a start.

Thanks again for the insights! You guys should get a blog so I can learn more. Are there any UK mortgage or marketing blogs you recommend?

I think one of the other major differences is the percentage of lending that occurs via a broker in the UK which I belive is higher than the US where lenders compete more directly for business. I think there are things Uk can learn from US. Certainly I’d not heard of ‘ping trees’ before speaking to several large US affiliates trying to break into the UK market and I’ve been doing a lot of thinking around how lead market that deliver the same or similar propositions can exist together.

It seems as peculiar that although the Internet is generally ubiquitous and border-less marketing/advertising still preserves clear lines of national delineation in technique and business models.

Best of luck to the LeadBay folks!

http://www.mortgagesolutions-online.com/public/showPage.html?page=743557

It is incorrect to say average lead price is £150 per lead. Peak sub prime remos were £300 per lead but a realistic average lead price now is around £25. The UK market is very different to the US market and not ahead or behind. Legislation and high broker expectation is the reason for this.