A pondering post by Jason Calacanis (Mahalo) about a camp to help startup entrepreneurs got me thinking. What would a Calacanis trained entrepreneur’s mortgage or real estate business look like?
Here is my guess:
- It would be efficient with it’s capital and startup costs
- It would have an expensive expresso machine
- It would leverage the Internet
- It would blog
- It would be social, even self promoting
- It would Twitter
- It would take a lot of pictures
- It would create conversation, maybe even controversy
Who are some doing it the Calacanis way? (Real people, really originating mortgages)
- Brian Brady, Mortgage Rates Report
- Morgan Brown, BlownMortgage.com
- Rhonda Porter, The Mortgage PorterTM
Your Internet mortgage lead channel must go beyond just buying leads. Success is in a complete Internet strategy.
Who else is doing it right?
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