AutoByTel released their 2nd quarter earnings report yesterday. While earnings were 12% off from last years numbers, a cursory read would indicate this is just another market indice, and cause for depression among car dealers. Most would see this as a lack of buyers reflected in a lower amount of people searching for a car.
However, AutoByTel indicated that the drop in revenue was a direct reflection of their strategy of eliminating low performing traffic sources, as well as a transition period aimed at creation of higher quality traffic sources. So the end result is a higher quality product for lead buyers and a much more targeted selection.
As an auto lead buyer, this article should give you reason to feel good about continued purchasing of these leads. Remember that some of our greatest times of advancement are when retrenching strategies can blossom. LeadMarketWatch’s recommendation is Buy AutoByTel leads!
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